Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru

Muhammad Hasan, Nur Arisah, Rahmatullah Rahmatullah

Abstract


In the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic literacy to consumption behavior patterns in the new adaptation era. This study is a study with a quantitative approach. The population in this study is an active consumer society found in a number of districts/cities in South Sulawesi Province. Sampling was done purposively with criteria based on social, economic, and demographic characteristics, obtained as many as 211 respondents. The data obtained were analyzed using Structural Equation Modeling analysis. The results of this study found that economic literacy has a positive and significant influence on consumption behavior patterns in the era of adaptation to new habits.

Keywords


Economic literacy; consumption behavior patterns; new adaptation era.

Full Text:

PDF

References


Al-Hawari, A. R. R. S., Balasa, A. P., & Slimi, Z. (2021). COVID-19 impact on online purchasing behaviour in Oman and the future of online groceries. European Journal of Business and Management Research, 6(4), 74-83. doi: https://doi.org/10.24018/ejbmr.2021.6.4.923

Alisyahbana, A. N. Q. A., Hasan, M., Dinar, M., Tahir, T., & Ahmad, M. I. S. (2020). The effect of economic literacy and parents socio-economic status on entrepreneurial intention in Economic Education student Universitas Negeri Makassar. International Journal of Scientific & Technology Research, 9(5), 15-17. Diakses dari: http://www.ijstr.org/paper-references.php?ref=IJSTR-0320-32948

Anand, S., Mishra, K., Verma, V., & Taruna. (2021). Financial literacy as a mediator of personal financial health during COVID-19: A structural equation modelling approach. Emerald Open Research, 2(59), 1-19. doi: https://doi.org/10.35241/emeraldopenres.13735.2

Aviani, E., & Hardinto, P. (2019). The effect of modernity, economic literacy, and social environment on consumption behavior of senior high school students. Classroom Action Research Journal, 3(3), 102-109. Diakses dari http://journal2.um.ac.id/index.php/carjo/article/view/17046

Badan Pusat Statistik. (2021). Laporan Bulanan Data Sosial Ekonomi Provinsi Sulawesi Selatan. Makassar: Badan Pusat Statistik Provinsi Sulawesi Selatan. Diakses dari: https://sulsel.bps.go.id/publication/2021/10/04/b474e1000e6989e82bd9dd2e/laporan-bulanan-data-sosial-ekonomi-september-2021.html

Bank Indonesia. (2021). Laporan Perekonomian Provinsi Sulawesi Selatan Agustus 2021. Makassar: Kantor Perwakilan Bank Indonesia Provinsi Sulawesi Selatan. Diakses dari: https://www.bi.go.id/id/publikasi/laporan/lpp/Pages/Laporan-Perekonomian-Provinsi-Sulawesi-Selatan-Agustus-2021.aspx

Bilro, R. G., & Loureiro, S. M. C. (2020). A consumer engagement systematic review: synthesis and research agenda. Spanish Journal of Marketing - ESIC, 24(3), 283-307.

doi: https://doi.org/10.1108/SJME-01-2020-0021

Boström, M. (2020). The social life of mass and excess consumption. Environmental Sociology, 6(3), 268-278. doi: https://doi.org/10.1080/23251042.2020.1755001

Bukhari, F., Hussain, S., Ahmed, R. R., Streimikiene, D., Soomro, R. H., & Channar, Z. A. (2020). Motives and role of religiosity towards consumer purchase behavior in western imported food products. Sustainability, 12(1), 356. doi: https://doi.org/10.3390/su12010356

Chaudhary, M., Sodani, P. R., & Das, S. (2020). Effect of COVID-19 on economy in India: Some reflections for policy and programme. Journal of Health Management, 22(2), 169-180. doi: https://doi.org/10.1177/0972063420935541

Chen, C. C., Chen, C. W., & Tung, Y. C. (2018). Exploring the consumer behavior of intention to purchase green products in belt and road countries: An empirical analysis. Sustainability, 10(3), 1-18. doi: https://doi.org/doi:10.3390/su10030854

Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4), 654. doi: https://doi.org/10.3390/su9040654

Earl, P. E. (2018). Richard H. Thaler: A nobel prize for behavioural economics. Review of Political Economy, 30(2), 107-125. doi: https://doi.org/10.1080/09538259.2018.1513236

Efendi, R., Indartono, S., & Sukidjo. (2019). The mediation of economic literacy on the effect of self control on impulsive buying behaviour moderated by peers. International Journal of Economics and Financial Issues, 9(3), 98-104. doi: https://doi.org/10.32479/ijefi.7738

Eisend, M., & Hermann, E. (2020). Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? International Journal of Research in Marketing, 37(4), 678-696. doi: https://doi.org/10.1016/j.ijresmar.2020.01.005

Gandasari, D., & Dwidienawati, D. (2020). Content analysis of social and economic issues in Indonesia during the COVID-19 pandemic. Heliyon, 6(11), e05599. doi: https://doi.org/10.1016/j.heliyon.2020.e05599

Henson, R. K., Hull, D. M., & Williams, C. S. (2010). Methodology in our education research culture: toward a stronger collective quantitative proficiency. Educational Researcher, 39(3), 229-240. doi: https://doi.org/10.3102/0013189X10365102

Jappelli, T. (2010). Economic literacy: An international comparison. The Economic Journal, 120(548), F429-F451. Diakses dari: http://www.jstor.org/stable/40929731

Jo, H., Shin, E., & Kim H. (2021). Changes in consumer behaviour in the post COVID-19 era in Seoul, South Korea. Sustainability, 13(1), 136. doi: https://doi.org/10.3390/su13010136

Kluwe-Schiavon, B., Viola T. W., Bandinelli L. P., Castro, S. C. C., Kristensen C. H., Costa da Costa J., & Grassi-Oliveira, R. (2021). A behavioral economic risk aversion

experiment in the context of the COVID-19 pandemic. PLoS ONE, 16(1), e0245261. doi: https://doi.org/10.1371/journal.pone.0245261

Kurowski, Ł. (2021). Household’s overindebtedness during the COVID-19 crisis: The role of debt and financial literacy. Risks, 9(4), 62. doi: https://doi.org/10.3390/risks9040062

Larios-Gómez, E., Fischer, L., Peñalosa, M., & Ortega-Vivanco, M. (2021). Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador. Heliyon, 7(3), e06468. doi: https://doi.org/10.1016/j.heliyon.2021.e06468

Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5-44. doi: https://doi.org/10.1257/jel.52.1.5

Mehta, S., Saxena, T., & Purohit, N. (2020). The new consumer behaviour paradigm amid COVID-19: Permanent or transient? Journal of Health Management, 22(2), 291-301. doi: https://doi.org/10.1177/0972063420940834

Mrkva, K., Posner, N. A., Reeck, C., & Johnson, E. J. (2021). Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge. Journal of Marketing, 85(4), 67-84. https://doi.org/10.1177/0022242921993186

Nash, J. (2019). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management, 23(1), 82-103. doi: https://doi.org/10.1108/JFMM-01-2018-0012

Nurjanah, S., Ilma, R. Z., & Suparno. (2018). Effect of economic literacy and conformity on student consumptive behaviour. Dinamika Pendidikan, 13(2), 198-207. doi: https://doi.org/10.15294/dp.v13i2.18330

Pang, S. M., Tan, B. C., & Lau, T. C. (2021). Antecedents of consumers’ purchase intention towards organic food: Integration of theory of planned behavior and protection motivation theory. Sustainability, 13(9), 5218. doi: https://doi.org/10.3390/su13095218

Poudel, K., & Subedi, P. (2020). Impact of COVID-19 pandemic on socioeconomic and mental health aspects in Nepal. The International journal of social psychiatry, 66(8), 748-755. doi: https://doi.org/10.1177/0020764020942247

Qian, K., Javadi, F., & Hiramatsu, M. (2020). Influence of the COVID-19 pandemic on household food waste behavior in Japan. Sustainability, 12(23), 9942. doi: https://doi.org/10.3390/su12239942

Reisch, L. A., & Zhao, M. (2017). Behavioural economics, consumer behaviour and consumer policy: State of the art. Behavioural Public Policy, 1(2), 190-206. doi: https://doi.org/10.1017/bpp.2017.1

Saah, F. I., Amu, H., Seidu, A. A., Bain, L. E. (2021) Health knowledge and care seeking behaviour in resource-limited settings amidst the COVID-19 pandemic: A qualitative study in Ghana. New Journal Introducing Plos Climate, 16(5). Diakses dari https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0250940

Sheth, J. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die?. Journal of Business Research, 117(1), 280-283. doi: https://doi.org/10.1016/j.jbusres.2020.05.059

Sparrow, R., Dartanto, T., & Hartwig, R. (2020). Indonesia under the new normal: Challenges and the way ahead. Bulletin of Indonesian Economic Studies, 56(3), 269-299. doi: https://doi.org/10.1080/00074918.2020.1854079

Suratno, Narmaditya, B. S., & Wibowo, A. (2021). Family economic education, peer groups and students’ entrepreneurial intention: the mediating role of economic literacy. Heliyon, 7(4), e06692. doi: https://doi.org/10.1016/j.heliyon.2021.e06692

Sürücü, L., & Maslakçi, A. (2020). Validity and Reliability in Quantitative Research. Business & Management Studies: An International Journal, 8(3), 2694-2726. https://doi.org/10.15295/bmij.v8i3.1540

Talwar, M., Talwar, S., Kaur, P., Tripathy, N., & Dhir, A. (2021). Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?. Journal of Retailing and Consumer Services, 58(1), 102341. doi: https://doi.org/10.1016/j.jretconser.2020.102341

Thaler, R. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior & Organization, 1(1), 39-60. doi: https://doi.org/10.1016/0167-2681(80)90051-7

Thomas, A., & Gupta, V. (2021). Social capital theory, social exchange theory, social cognitive theory, financial literacy, and the role of knowledge sharing as a moderator in enhancing financial well-being: From bibliometric analysis to a conceptual framework model. Frontiers in Psychology, 12(1), 664638. doi: https://doi.org/10.3389/fpsyg.2021.664638

Toubes, D. R., Araújo Vila, N., & Fraiz Brea, J. A. (2021). Changes in consumption patterns and tourist promotion after the COVID-19 pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1332-1352. doi: https://doi.org/10.3390/jtaer16050075

Verma, M., & Naveen, B. R. (2021). COVID-19 impact on buying behaviour. Vikalpa, 46(1), 27-40. doi: https://doi.org/10.1177/02560909211018885

Wang, X., & Chao, C. H. (2020). Nostalgia decreases green consumption: The mediating role of past orientation. BRQ Business Research Quarterly, 23(4), 270-284. doi: https://doi.org/10.1177/2340944420966867

Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A study of China firms' response to COVID-19. Journal of Business Research, 116(1), 214-220. doi: https://doi.org/10.1016/j.jbusres.2020.05.029

White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22-49.

https://doi.org/10.1177/0022242919825649

Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13(11), 6219. doi: https://doi.org/10.3390/su13116219

Xie, J. (2019). Discussion on the mechanism of irrational online shopping behavior-based on the perspective of mental accounting theory. Open Journal of Social Sciences, 7(5), 53-71. doi: https://doi.org/10.4236/jss.2019.75004

Yue, P., Korkmaz, A. G., & Zhou, H. (2020). Household financial decision making amidst the COVID-19 pandemic. Emerging Markets Finance and Trade, 56(10), 2363-2377. doi: https://doi.org/10.1080/1540496X.2020.1784717

Yuesti, A., Rustiarini, N. W., & Suryandari, N. N. A. (2020). Financial literacy in the COVID-19 pandemic: pressure conditions in Indonesia. Entrepreneurship and Sustainability Issues, 8(1), 884-898. doi: https://doi.org/10.9770/jesi.2020.8.1(59)

Zahra, D. R., & Anoraga, P. (2021). The influence of lifestyle, financial literacy, and social demographics on consumptive behavior. The Journal of Asian Finance, Economics and Business, 8(2), 1033-1041. doi: https://doi.org/10.13106/JAFEB.2021.VOL8.NO2.1033




DOI: https://doi.org/10.35138/organum.v4i2.186

Refbacks

  • There are currently no refbacks.


 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License